An AI Webmaster handles website edits for you


🪞 “Your website is a mirror. Except, it shouldn’t be facing you.” - Terri Trespicio

Hello Reader,

How does your website look to AI? Paste your web address where it says URL, and you can do a quick audit with this prompt:

Audit this website for AEO. Check structured data/schema and evidence of experience, expertise, authoritativeness, and trustworthiness. Score each area from 1–10 and identify the biggest gaps. URL

You can follow-up with this prompt:

Rank the improvements by impact versus effort. Give me the 3 fastest AEO wins I can make today, exactly what to change, and why each change could make this site easier for AI systems to recommend.

I shared these prompts in one of the free educational webinars I teach in the AI Coaching Academy, AEO: Answer Engine Optimisation. I'm teaching a new webinar this Friday, 11am NZ time, called Create an AI Webmaster.

I've built thousands of website pages over the past two decades of my career. (My Case Studies shows off my work with Stellar Platforms.)

I've configured hosting accounts, updated DNS records, troubleshot glithcy WordPress installations, and spent more hours than I'd care to admit figuring out why some server suddenly stopped working.

While I know how to do these things, I would be delighted to never have to do some of them again.

To preserve my time and attention for what matters most, I've been giving more of this mundane work to AI agents. They can investigate problems, make changes, test their solutions, and report back when they're finished.

Most of this work happens overnight. It's great to wake up and discover that the technical problem you were dreading has already been solved.

Your website is a digital office building

An easy way to understand the mechanics of your website is to think of your online presence as a building.

Your domain is the street address. Your hosting is the infrastructure and utilities. Your website is the office your visitors walk into.

DNS records help visitors find the right building. MX records direct your email to the mailroom. Cloudflare helps manage traffic, security, and the connections between systems.

For years, maintaining this digital building has required specialised knowledge, patience, and technical aptitude.

Now you can give an AI agent the tools, connectors, permissions, and instructions to act as the digital caretaker of your website.

Your AI webmaster can help you build new pages, troubleshoot failures, monitor uptime, and maintain your website while you get on with more interesting work.

And you can start from scratch.

Build your own AI Webmaster

This Friday, I'm hosting a free webinar for members of the AI Coaching Academy:

Create an AI Agent Webmaster

  • Friday, 13 November 2026
  • 11:00 am NZDT
  • Live on Zoom

​Register for the free webinar​

I've designed a series of practical AI games that take you from an empty plot of digital land to a functioning website that an AI agent can edit.

We'll explore how to:

  1. Give your agent an identity. Create a dedicated Google account so your agent can operate with its own digital credentials.
  2. Claim your address. Register a domain through Cloudflare, and learn how DNS connects everything.
  3. Build your office. Configure hosting, and publish your first website.
  4. Vibe code a café website. Describe the website you want, and let your AI agent help build it.
  5. Expand the property. Create another website on a subdomain.
  6. Hire your webmaster. Give an AI agent appropriate access to an existing WordPress website so it can help maintain and improve it.
  7. Access your CMS. You can give an AI agent publishing access to WordPress, Squarespace, or Wix, if that's where your website is.

We'll also discuss the permissions and safeguards that let your agent do useful work, while you still retain control.

Give your agent the keys

I've spent much of my professional life helping people build and maintain their digital platforms. Being able to hand the repetitive technical work to an AI agent feels like a significant turning point. I can manage the mundane work, and spend more time on the higher-level strategic thinking that I actually enjoy.

Once you've seen an agent make a real change to a real website, you'll start noticing all sorts of other work you could delegate.

Join me on Friday, and let's give your digital office a caretaker.

🎬 How to Build an AI Agent Without Coding

video preview​

[6:33]

📰 New AI News This Week

  • Nous Research (creators of Hermes) released Arete-27B, trained on Qwen3.8-27B and fine-tuned to Western values
  • Anthropic published its take on how agents dream - organising memory overnight
  • Meta released Muse Ember, a lightweight local execution model for agents, specialising in tool calling and coding subtasks

👓 What I’m Reading

  • ​Fable 5.2 and Jagged AGI by Ethan Mollick - "Code and video creation have been areas where AI development has focused, so is Fable 5.2 really a General Intelligence? To test that, I gave the AI a variety of hard challenges in different domains."
  • ​How I Work With Agents by Thorsten Ball - "Prompt the What, not the How. Describe What you want, now How you'd do it. You'll often get better results."
  • ​We've Seen This Before...Many Times by Peter Diamandis - "Every generation believes the crisis it is experiencing is the worst one. That instinct is human. It is also usually wrong."

📢 Feedback Time!

Upcoming Events:

Free webinar for members of the AI Coaching Academy:

Create an AI Agent Webmaster

Friday, November 13 at 11:00 AM GMT+13

Create an AI Agent Webmaster

What if your AI agent could build, launch, and manage websites for you? AI agents can do much more than generate content and write code. With the right tools and permissions, they can register domains, configure hosting, publish websites, and manage existing WordPress sites. In this hands-on webinar, you'll learn how to give an AI agent the...

RSVP

Premium webinar for members of the AI Campus:

Ai208 - AI for Strategy

Friday, November 20 at 10:00 AM GMT+13

Ai208 - AI for Strategy

Make Better Choices Improve decision quality with AI-supported analysis. This workshop shows how to synthesise information, model outcomes, and reduce bias when evaluating options. Analyse complex data with AI-generated insights. Test scenarios before committing resources. Increase confidence through transparent reasoning. RSVP to get the Zoom...

RSVP

Premium mastermind for members of the AI Seminar:

AI Mastermind

Wednesday, September 23 at 12:00 PM GMT+12

AI Mastermind

Weekly accountability meeting. Come prepared to share your: WINS - what were your wins with AI this week? CHALLENGES - where did AI go wrong? COMMITMENTS - what will you be working on this week?

RSVP

AI for Thought Leaders

Thursday, 26 November
​
All-day workshop in Melbourne

Co-hosted with Jane Anderson

Christchurch AI Holiday Party

Monday, 14 December
​
5-8pm @ EPIC

AI Agent Accelerator

Friday, 18 December, 9-4:30

@ EPIC Innovation in CHCH

$100 off w code NEWSLETTER

Keep on growing!

- Caelan Huntress

​[email protected]​

​https://ai-coaching.academy/​

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AI Coaching Newsletter

Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.

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