📊 “Experts have many advantages. They are better able to see through LLM errors and hallucinations; they are better judges of AI output in their area of interest; they are better able to instruct the AI to do the required job; and they have the opportunity for more trial and error. That lets them unlock the latent expertise within LLMs in ways that others could not.” – Ethan Mollick

Hello Reader,

The next time you don't like the results from your AI, use this Expert Feedback prompt:

Then you can follow up all this reasoning with:

I've been reading Co-Intelligence, published in the era of GPT-4, and I just got the sequel, Co-Existence. I've been reading Ethan Mollick ever since I started getting serious about AI. He's genuinely one of the best thinkers in the field, especially in his ability to frame complicated concepts in simple terms for normies to grok.

When I first read Mollick's quote about experts above, it immediately resonated with me. I do a lot of work with experts, and I've always appreciated that quote from Niel Bohr - "An expert is a person who has found out by painful experience all the mistakes that one can make in a very narrow field."

When I was a digital marketer, I was the back-end launch producer for a bunch of high-profile experts. I know the expert community really well - how they think, what they like, and how their businesses run.

This gave me the perspective to capture an early insight about AI, and humanity's relationship to it. Your advantage with AI lays in the overlap with your area of expertise.

One of my areas of expertise is building websites. I've made thousands of web pages over my career. Many of them by hand, with copywriting exercises to discover the best subheadings, and hand-coding CSS to change all the H2s with text-shadow. I know that craft, because I can do it by hand.

This makes me uniquely well suited to making websites with AI agents - I can direct them well, because I can do it by hand.

Anybody can get anything 80% complete with AI. The last 20% to perfection relies on expertise.

Someone who can articulate the difference between good enough and great.

Your strengths and skills are clues to finding your best work with AI.

Have you tried to apply your expertise to AI augmentation?

If you're in the expert business, I'm teaching an all-day workshop in Melbourne at the end of November called AI for Thought Leaders.

📰 New AI News This Week

• Cybersecurity friends freak out over PHP vulnerabilities (affecting 70% of the world's websites)
• Tailscale SSH flaws can allow root access across servers
• AI ranks second among CEOs’ concerns, according to NZ's Mood of the Boardroom survey
• Anthropic filed for an IPO with an S1 IPO prospectus

👓 What I’m Reading

• ​How I Use Claude as My Second Brain for Stock Research by Sebastian Krog - "The whole thing takes an afternoon: install Obsidian and Claude Code, make three folders, paste in a CLAUDE.md, and drop in everything you have on one company you know well."
• ​Claude Second Brain & Folder Workflow: The Complete Guide by Bober_Smart - "A 'second brain' is nothing more than a collection of flat .md files organized in simple folders, with a single CLAUDE.md file in the root serving as your index. It acts as a compass, informing the agent where information resides, how files are structured, and the protocols for reading them."
• ​How to build motion design studio with Opus 5.5 by 0xMovez - "The one-liner gets you a clip. The harness gets you a studio. Install the stack, steal a reference, write the state list, own the seek(t) engine, and make Opus watch its own frames until every score is 8. Then package it as a skill and never write the long prompt again."

Upcoming Events:

Free webinar for members of the AI Coaching Academy:

Friday, November 13 at 11:00 AM GMT+13 Create an AI Agent Webmaster What if your AI agent could build, launch, and manage websites for you? AI agents can do much more than generate content and write code. With the right tools and permissions, they can register domains, configure hosting, publish websites, and manage existing WordPress sites. In this hands-on webinar, you'll learn how to give an AI agent the... RSVP

Premium webinar for members of the AI Campus:

Friday, November 20 at 10:00 AM GMT+13 Ai208 - AI for Strategy Make Better Choices Improve decision quality with AI-supported analysis. This workshop shows how to synthesise information, model outcomes, and reduce bias when evaluating options. Analyse complex data with AI-generated insights. Test scenarios before committing resources. Increase confidence through transparent reasoning. RSVP to get the Zoom... RSVP

Premium mastermind for members of the AI Seminar:

Wednesday, October 28 at 12:00 PM GMT+13 AI Mastermind Weekly accountability meeting. Come prepared to share your: WINS - what were your wins with AI this week? CHALLENGES - where did AI go wrong? COMMITMENTS - what will you be working on this week? RSVP

AI Breakfast in Auckland Saturday, 31 October, 9-11am @ Street Organics in Takapuna RSVP

AI for Thought Leaders Thursday, 26 November ​All-day workshop in Melbourne Co-hosted with Jane Anderson RSVP

Keep on growing!

- Caelan Huntress ​[email protected]​ ​https://ai-coaching.academy/​

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