Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🪞 “Your website is a mirror. Except, it shouldn’t be facing you.” - Terri Trespicio Hello Reader, How does your website look to AI? Paste your web address where it says URL, and you can do a quick audit with this prompt: Audit this website for AEO. Check structured data/schema and evidence of experience, expertise, authoritativeness, and trustworthiness. Score each area from 1–10 and identify the biggest gaps. URL You can follow-up with this prompt: Rank the improvements by impact versus...
📚 “Thought leaders develop a bank of ideas that can be accessed in a moment and can be instantly customised to suit any audience or situation. They become a living encyclopedia of knowledge and expertise." - Matt Church Hello Reader, What does your main LLM know about you? Try this prompt: Based on our past conversations, what personality traits seem most consistent in how I think, communicate, and make decisions? What themes keep recurring? If you're brave enough, try this follow-up prompt:...
📊 “Experts have many advantages. They are better able to see through LLM errors and hallucinations; they are better judges of AI output in their area of interest; they are better able to instruct the AI to do the required job; and they have the opportunity for more trial and error. That lets them unlock the latent expertise within LLMs in ways that others could not.” – Ethan Mollick Hello Reader, The next time you don't like the results from your AI, use this Expert Feedback prompt: Review...