Your marketing can suck less.


Hello Reader,

Does your marketing suck too much?

Your marketing can suck less - less of your time, your money, and your emotions.

Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer.

Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you.

According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested.

Making your marketing easy is what frees you up to do your best work.

Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey.

Next week, I will be teaching a free workshop as part of #​techweek24​ on this topic, called 'Marketing Automation Made Easy.'

Register for this 1-hour Zoom webinar here.

Ai Coaching Newsletter

Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.

Read more from Ai Coaching Newsletter
“cynthia mahoneyWeekly coaching sessions with Caelan have been a gamechanger for me. I am following through on my commitments, and I feel I have real momentum. I leave each session feeling motivated, more confident, and with new tools and ideas to be more

“I use AI every day now, and I hardly did before taking this training programme. Caelan’s positivity and enthusiasm is really engaging. His workshops are full of facts and anecdotes, and a lot of fun.” - Silena Kirkconnell-Kawana Hello Reader, If AI is becoming more important in your work, but you still don’t have a real system for getting better at it, this is your opportunity to excel. For the rest of April, you can join the AI Campus Founders Plan for $500/year and keep that rate for life....

🗂️ "When L&D professionals consciously decide where to engage AI and where to stay human, work becomes lighter rather than heavier. Use AI to help you craft, collect and publish - but sort and polish on your own." Hello Reader, In my recent article for the Australian Institute of Training & Development, I used my 5-Step Creative Process to help Learning & Development practitioners redesign learning workflows around human judgment. If you've never seen my 5-Step Creative Process before, it...

🧐 “The most difficult part of adult learning is choosing to learn.” - Seth Godin Hello Reader, At the end of this week, I will be sharing my signature AI presentation Prompt Like A Pro: Practical AI Techniques in the AI Coaching Academy. This is a high-energy, hands-on workshop where you’ll practice live with ChatGPT, Gemini, Claude, and Perplexity while learning the PILLARS framework for reliably great prompts. You’ll distill long PDFs in minutes, create a Custom GPT that mirrors your voice,...