Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
‽ "Only one thing is impossible for God: to find any sense in any copyright law on the planet." - Mark Twain Hello Reader, If you've tried to make an AI-generated image with Mickey Mouse or The X-Men, you've hit the copyright guardrails. Content violations are a moving target, and it takes just as much luck as prompting skill to try and evade these guardrails. You may be aware that Steamboat Willie (an early iteration of Mickey mouse) recently entered the Public Domain, which lifts some of...
🧭 “Goals are good for setting a direction, but systems are best for making progress.” - James Clear Hello Reader, How was 2025 for you? Every year, I have published an Annual Review on my personal website. This annual ritual of introspection has given me: Reminders of what worked well Reflection on what could have gone better Collection of the metrics that matter An artifact to preserve my progress Every year, my Annual Review contains 4 parts: What were my victories? What could have gone...
䷿ "Context engineering is the systematic discipline of designing, constructing, and delivering a complete informational environment to an AI model prior to generation." - Antonio Gulli Hello Reader, Even the best prompts will fail without the right context. Giving AI backstory and reference material will create a landscape that is suitable to your scenario. The art of Context Engineering is providing enough material to an LLM so that it can provide you with better results. In a session with...