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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
⚒️ "Tools can make things better and easier, but they can also be a useless distraction in the beginning. Tools are maybe 5% of the equation at most, the rest is you doing the work." - Paul Jarvis Hello Reader, The future is coming fast. How long until you will level up? If you are serious about improving your AI skills, then consider joining the AI Campus in the AI Coaching Academy. 💡 The Founders of the AI Campus Earlier this year I launched the AI Coaching Academy to give ambitious...
🔐 “Experts have many advantages. They are better able to see through LLM errors and hallucinations; they are better judges of AI output in their area of interest; they are better able to instruct the AI to do the required job; and they have the opportunity for more trial and error. That lets them unlock the latent expertise within LLMs in ways that others could not.” – Ethan Mollick Hello Reader, At last night's Christchurch AI Meetup, we demonstrated how the barrier is collapsing between...
🧐 “The best way to drive AI adoption is by marrying domain knowledge with foundational AI training. Generalist skills, creativity, and technical integration are more critical than deep specialization in today’s AI-driven world.” Bhavesh Dayalji Hello Reader, I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like...