Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
⚖️ “AI requires enormous judgment. Leadership requires enormous judgment.” — Alison Adams, Chief Executive of ChristchurchNZ Hello Reader, Last week at EPIC in Christchurch, I hosted a TechWeek panel on Leadership in the Age of AI with four local CEOs: Anya Anderson from RedSeed, Julie Ryan from CustomD, Ali Adams from ChristchurchNZ, and Brad Fraser from Agentic Intelligence. The conversation kept coming back to the human work of leadership: judgment, communication, trust, empathy, change...
☀️ “Without exposure people don’t build trust, and without trust the conversation stalls.” - The AI Blueprint for Aotearoa Hello Reader, This week is TechWeek in New Zealand, a festival for celebrating technology in Aotearoa. I'm hosting a lot of AI events. Monday evening I delivered a sold-out webinar, AI Agent Management: The Next High-Value Skill Set When I asked attendees for a 🔥 burning question 🔥 they had about AI agents, answers included: How do I build my own model and agent? How can...
🖌️ “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams Hello Reader, It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is...