Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Your marketing can suck less.
|
Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
'We don't rise to the level of our expectations, we fall to the level of our training.' - Archilochus Hello Reader, You know that feeling when you're juggling five ideas, six tabs, and a dozen half-finished chats with ChatGPT? Your brain is buzzing, your files are scattered, and your best insights are lost in the mess. Now imagine turning ChatGPT into your command center. All your notes, files, and conversations—organized by project, remembered forever. As of now, Projects are only available...
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." — Alvin Toffler Hello Reader, We are living through a revolution of intelligence, from human to artificial. The illiterate of the 21st century will be those humans stuck in the 20th century's methods of working. Those of us preparing for the future of work are unlearning, and relearning, how we work, through our relationship with AI. Professionals who take the...
Hello Reader, Robots can now out-human humans. In a recent study, more than 1000 people at UC San Diego took part in a classic Turing test with four GenAI models. GPT-4.5 was selected as the real human 73% of the time, according to this preprint study released last week. This marks a significant milestone in AI development. The Turing Test was proposed in 1950 by Alan Turing as a method to determine if a machine could exhibit behaviour as intelligent as a human. His paper 'Computing Machinery...