Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Your marketing can suck less.
|
Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🏎️ “AI agents don’t have a speed limit, but the person managing them still does.” - Kieran Klaasen Hello Reader, The fastest way to build a disappointing AI agent is to begin with a vague, grand ambition. “Handle my marketing for me.” “Run all our customer service.” “Become my chief of staff.” Those are only aspirations, not workflows. An agent cannot reliably operate within a fog bank. A useful agent starts with clear goals: Turn this meeting transcript into decisions, owners, deadlines, and...
📊 “Context engineering is the strategic process of selecting, packaging, and managing the most relevant information for each step.” - Antonio Gullí Hello Reader, In July 2025, Gartner told AI leaders that “context engineering is in, and prompt engineering is out.” The past year, people on the bleeding edge of AI have been paying attention to framing. 💡 Context engineering prepares everything prior to the prompt. Even the best prompts will fail without the right context. Giving AI backstory...
🗂️ "An AI Agent runs tools in a loop to achieve a goal." - Simon Willison Hello Reader, Generative AI makes things for you. Agentic AI does things for you. This distinction, between making and doing, is the next step on the exponential curve of capability. An AI Agent can initiate and execute tasks independently, finding the best way to transition from an initial state to a goal state by using any tools it has available, as often as it is capable of doing. In his excellent primer on AI...