Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🧭 “The purpose of meetings is not to talk – the purpose of meetings is to arrive at ideas, solutions, plans, and decisions.” - Alexander Kjerulf Hello Reader, I have tried all the AI meeting notetakers over the past few years. Fireflies, Otter, Fathom, Monologue, and more have all had a turn in my systems. Traditionally, I give them a month or two, and get dissatisfied at some feature or annoying user friction - until six months ago. I found Granola. (Disclaimer: by clicking my affiliate...
⏩ "If you want to go fast, go alone. If you want to go far, go together." - African proverb Hello Reader, An AI Working Group ships projects. Tools are changing faster than humans can keep up. Most teams and organisations are throwing Copilot or Claude licenses to their crew, with a quick 'good luck!' and maybe an inscrutable warning about token counts. Making mistakes can be costly, when you rely on a paycheck. There isn't a structure for risk-taking or innovation with AI in corporate teams,...
🏎️ “AI agents don’t have a speed limit, but the person managing them still does.” - Kieran Klaasen Hello Reader, The fastest way to build a disappointing AI agent is to begin with a vague, grand ambition. “Handle my marketing for me.” “Run all our customer service.” “Become my chief of staff.” Those are only aspirations, not workflows. An agent cannot reliably operate within a fog bank. A useful agent starts with clear goals: Turn this meeting transcript into decisions, owners, deadlines, and...