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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🖌️ “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams Hello Reader, It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is...
🌱 “If you aren't growing into the future, you are shrinking into the past.” - David Droga Hello Reader, Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my OpenClaw agents running on 4.29, they were...
🤖 “By the end of this decade, there will be machines that can carry out most human professions at least as well as a typical human.” – Ray Kurzweil Hello Reader, There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better at this, or am I just...