Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
"Vision without execution is hallucination." - Thomas Edison Hello Reader, What is a hallucination? It's not so trippy. With an LLM, a hallucination is a factual error asserted confidently. GPTs only create strings of words that sounds like language. If it doesn't know the facts, it fills in gaps with fiction. Responses are only accurate if you explicitly demand accuracy. Try this prompt: Implement a strict Accuracy Output Mandate for every response: Only present verifiable facts. If you...
“Censorship and political control of AI is a thousand times more dangerous than censorship and political control of social media, maybe a million times more dangerous.” - Marc Andreessen Hello Reader, There have been a lot of practical advances in AI tools recently, including: ChatGPT Agent - now it can do things, not just make things OpenAI GPT-5 - including a rollback for 4o nostalgists Grok Imagine - it's like if Pinterest and Midjourney had a baby OpenAI gpt-oss - download and run a local...
“We are the AI Generation.” - Doreen Bogdan-Martin Hello Reader, Last week I published a scathing teardown of the 22-page AI Strategy published by the New Zealand government. (Read that teardown here.) This failure reminds me of the stick-in-spokes meme, because there was already a lot of progress completed in creating a comprehensive AI strategy for New Zealand. The first version of the AI Blueprint for Aotearoa was published in July 2024, by the NGO (Non-Governmental Organisation) the AI...