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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🪄 "There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment." — Norman Vincent Peale Hello Reader, If you haven't been using Claude, it might be time to give it a try. Anthropic has released a bunch of new Claude features recently. Claude Code has Twitter in a tizzy the last couple of weeks, especially after somebody released the Ralph Wiggum plugin. Here's a 10-minute video overview by Alex Finn. TL;DW - the Simpson's character Ralph Wiggum (ha! ha!...
🎂 Happy Birthday to me! Hello Reader, It's my birthday today! If you'd like to give me a quick and easy gift, heres what I would find helpful and rewarding: Click a link below, and read something I've written. Leave a comment if you have an insight to share. My Best Articles of 2025 My Takeaways from the Aotearoa AI Summit 2025 New Zealand’s new AI strategy is AI slop Pick the Right LLM with Parallel Prompting An LLM has passed the Turing Test 5 Reasons Plato Would Be Skeptical About GenAI...
🧭 "Habit takes advantage of inattention." - Benjamin Franklin Hello Reader, Every year, I publish an Annual Review on my personal website, as well as my New Year's Resolutions. Read my 2025 Annual Review here. Read my 2026 New Year's Resolutions here. On New Year's Eve, I led an Annual Review Workshop, and guided participants through using my Annual Review Workbook, a Google Doc I use every year to go through the following 5 steps: Record. Collect your data, photos, and calendars. Review....