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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
📊 “The purpose of coaching is to close the gap between potential and performance.” - Keith Webb Hello Reader, Here's a quick tutorial for you to send out last-minute Christmas cards. 🎅 Ho-ho-ho! 🎄 💡 Copy/paste this prompt Take the uploaded headshot and transform the person into a classic 1950s Coca-Cola style Santa Claus. Maintain the facial features of the individual but age them appropriately to match the traditional Santa look: rosy cheeks, kind eyes, full white beard, and round glasses....
🪫 "ChatGPT-4 is the dumbest model any of you will ever, ever have to use again, by a lot.” - Sam Altman Hello Reader, The Genesis Mission, a new Ai initiative launched by U.S. President Donald Trump, has been framed by the administration as comparable in scale to the Manhattan Project. The program aims to accelerate scientific discovery by combining artificial intelligence with large federal research datasets. The effort will apply Ai systems to data from agencies including NASA, the National...
‽ "Only one thing is impossible for God: to find any sense in any copyright law on the planet." - Mark Twain Hello Reader, If you've tried to make an AI-generated image with Mickey Mouse or The X-Men, you've hit the copyright guardrails. Content violations are a moving target, and it takes just as much luck as prompting skill to try and evade these guardrails. You may be aware that Steamboat Willie (an early iteration of Mickey mouse) recently entered the Public Domain, which lifts some of...