Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
⚖️ "Companies need to turn their workflows, domain knowledge, and accumulated judgment into AI systems that improve with each use. The companies that build this early will have an advantage that is hard to replicate, regardless of any new individual model capability." - Satya Nadella, CEO of Microsoft Hello Reader, The years I spent as a marketing automation strategist taught me to see the work move through a workflow, end-to-end. I find myself using those skills more frequently, as I hatch...
💸 “The cost to use a given level of AI falls about 10x every 12 months, and lower prices lead to much more use.” - Sam Altman Hello Reader, Last week I taught a half-day workshop in partnership with the Regional Business Partner Network at Enterprise North Canterbury. We gathered dozens of entrepreneurs and business owners together for an afternoon of AI training. They had heard the hype, seen the demos, and played around with a few tools. But they were still trying to understand how AI could...
🤖 "If you don't learn to how to orchestrate agents now, you'll spend 2027 catching up to people who started today.” - Sundar Pichai, CEO of Google Hello Reader, Xero recently published a report comparing how New Zealanders are using AI. They surveyed more than 1000 professionals, and they found that most people are still using AI like a random toolbox. They open ChatGPT, or Copilot, or Claude, or Gemini. They ask a question, get an answer, copy the useful bits, and move on. That’s fine. A...