Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Your marketing can suck less.
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Hello Reader, Does your marketing suck too much? Your marketing can suck less - less of your time, your money, and your emotions. Marketing Automation is the process of articulating, standardizing, and automating every step in the Customer Journey - the path from stranger to customer. Automation keeps you from repeating yourself. The time you spend making systems earns you exponentially more time in the future. Let the robots do the grunt work, and your marketing will stop sucking so much time from you. According to Nucleus Research, Marketing Automation has an average payback time of 4 months, and typically results in an ROI of $6 for every $1 invested. Making your marketing easy is what frees you up to do your best work.Learn about the difference between all-in-one MA tools and custom stacks, what questions to ask yourself to improve your marketing message, and how to automate those simple actions that reliably move your customer further on their journey. Next week, I will be teaching a free workshop as part of #techweek24 on this topic, called 'Marketing Automation Made Easy.' |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
📊 “The AI displacement of white-collar jobs is upon us. The traditional career path is dying, and AI-driven productivity is redefining what’s possible.” - Peter Diamandis Hello Reader, I am sure your inbox has been overflowing this past week! As a general rule, I habitually avoid Black Friday. My years as a marketer taught me that there is so much noise on this weekend, the only way to reliably earn attention is deep discounts that attract cheap customers. I prefer to provide lots of value...
“Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains.” - David Epstein Hello Reader, In his book Range, author David Epstein makes the case that shallow and wide generalists have become more powerful than narrow, deep specialists. Having access to a wide variety of different bodies of knowledge gives the generalist the ability to make unexpected connections between vastly different ideas. In a study of Nobel Laureates, researchers...
🤖 “There will be two types of companies in the future: those who are leading with AI, and those who are irrelevant.” - Jeetu Patel, Cisco Hello Reader, There’s a growing difference between people who use AI and people who think with it. That’s the difference between overwhelm and opportunity. Between playing catch-up and setting the pace. The AI F.A.S.T. Class Series is built to bridge that gap. It’s not another theory-heavy course about “the future of work.” It’s a practical, hands-on...