Hello Reader,
If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention.
We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back.
If you've already read my book, Marketing Yourself, you know the book's chapters are collected into these cornerstones: 4 chapters each in Positioning, Profit, Strategy and Systems.
(If you haven't read my book yet, you can buy it here.)
Every chapter goes deep into a topic, as deep as I can within the confines of a book. For people who really want to put in the effort to elevate one of their cornerstones, I've collected a series of Cornerstone Workbooks.
These 16 workbooks are the most practical tools I've developed to elevate your personal platform, and I've collected them into a self-paced online course. Each module contains a short 3-5 minute video overview of how to use that chapter's workbook, and a practical template you can use to improve one aspect of your marketing.
If you'd like to see what the workbooks look like, watch this brief 4-minute overview video:
Every one of the 16 modules contains:
You can expect to spend up to an hour at a time, for every lesson and workbook you want to work on. You do not need to do all 16. This course is designed to allow you to work on what's most important to you, and skip the rest, or put it off till later.
You will have evergreen access to these workbooks, so as your platform grows, you will be able to re-use these workbooks as you ascend.
| Get the Cornerstone Workbooks |
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
🗄️ "Companies need to turn their workflows, domain knowledge, and accumulated judgment into AI systems that improve with each use. The companies that build this early will have an advantage that is hard to replicate, regardless of any new individual model capability." - Satya Nadella, CEO of Microsoft Hello Reader, The meat computers inside our skulls have a network, when working together on a team. The information stored on this network can be called institutional knowledge. The way the work...
📑 “The key to content marketing is simple: all you have to do is show up and answer questions your right people are asking.” - Ash Ambirge Hello Reader, SEO gets your website listed in the directory, but AEO gets your website recommended by the concierge. In the previous decade, when you wanted your website to get found by your target market, you used Search Engine Optimisation to show on the first page of search results. I n the coming decade, people aren't going to Google to ask their...
🌱 “A child free from the guilt of ownership and the burden of economic competition will grow up with the will to do what needs doing and the capacity for joy in doing it. It is useless work that darkens the heart. The delight of the nursing mother, of the scholar, of the successful hunter, of the good cook, of the skilful maker, of anyone doing needed work and doing it well - this durable joy is perhaps the deepest source of human affection and of sociality as a whole.” - Ursula K Leguin...