The Cornerstone Workbooks were made to help with Marketing Yourself


Hello Reader,

If you've been kicking the cornerstones of your personal platform, you probably know which one needs the most attention.

We all have one area of our business that continually demands our attention. It's not as strong or as supportive as it should be, and it's the area of your business that's holding you back.

If you've already read my book, Marketing Yourself, you know the book's chapters are collected into these cornerstones: 4 chapters each in Positioning, Profit, Strategy and Systems.

(If you haven't read my book yet, you can buy it here.)

Every chapter goes deep into a topic, as deep as I can within the confines of a book. For people who really want to put in the effort to elevate one of their cornerstones, I've collected a series of Cornerstone Workbooks.

These 16 workbooks are the most practical tools I've developed to elevate your personal platform, and I've collected them into a self-paced online course. Each module contains a short 3-5 minute video overview of how to use that chapter's workbook, and a practical template you can use to improve one aspect of your marketing.

If you'd like to see what the workbooks look like, watch this brief 4-minute overview video:

Every one of the 16 modules contains:

  • A 3-5 minute overview video
  • 2 timed pomodoro sessions (with a five-minute break)
  • A Google Doc, PDF, or Trello template

You can expect to spend up to an hour at a time, for every lesson and workbook you want to work on. You do not need to do all 16. This course is designed to allow you to work on what's most important to you, and skip the rest, or put it off till later.

You will have evergreen access to these workbooks, so as your platform grows, you will be able to re-use these workbooks as you ascend.

AI Coaching Newsletter

Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.

Read more from AI Coaching Newsletter

⚖️ “AI requires enormous judgment. Leadership requires enormous judgment.” — Alison Adams, Chief Executive of ChristchurchNZ Hello Reader, Last week at EPIC in Christchurch, I hosted a TechWeek panel on Leadership in the Age of AI with four local CEOs: Anya Anderson from RedSeed, Julie Ryan from CustomD, Ali Adams from ChristchurchNZ, and Brad Fraser from Agentic Intelligence. The conversation kept coming back to the human work of leadership: judgment, communication, trust, empathy, change...

☀️ “Without exposure people don’t build trust, and without trust the conversation stalls.” - The AI Blueprint for Aotearoa Hello Reader, This week is TechWeek in New Zealand, a festival for celebrating technology in Aotearoa. I'm hosting a lot of AI events. Monday evening I delivered a sold-out webinar, AI Agent Management: The Next High-Value Skill Set When I asked attendees for a 🔥 burning question 🔥 they had about AI agents, answers included: How do I build my own model and agent? How can...

sales vs marketing

🖌️ “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams Hello Reader, It gives me no pride to say this, but when I look at the many hundreds (maybe thousands) of marketers that I know, there are three common characteristics all marketers share: they're smart they're creative and they're losers. Alex Bogusky took these photos because he learned the hard way. 💡 The Irony of Expertise Expertise is not developed from natural talent. Expertise is...