Hello Reader,
We trade value between 6 currencies of exchange:
A far deal trades one of these 6 currencies for another, at a rate of exchange that benefits everyone.
Living in New Zealand, I often have to exchange monetary currencies. Somebody pays me in US Dollars, and I have to convert that currency into New Zealand dollars to buy something at a local store.
The conversion rate between these currencies can fluctuate. On some days, $1 USD is worth $1.57 NZD. Other days, it's worth $1.65. The rate of exchange between these currencies is determined by the market, and the going rate fluctuates up and down.
Looking beyond the currency of 💰 Money 💰, there are also currencies of 😃 Happiness 😃, 🏅 Reputation 🏅, 📣 Attention 📣, ⏰ Time ⏰, and even 💡Innovation 💡.
If you want to make a trade, from happiness to money, or time for reputation, you decide what is a fair trade.
What's a fair trade? As Publilius Syrus said, "Everything is worth what it's purchaser will pay for it." If you can find someone to make an exchange and agree it's a fair deal, then that's the going rate.
If you're having a hard time making an exchange, here's an easy hack: donating one of these currencies can incentivize a trade between two others.
The Rule of Thumb - give generously four times before you make a request - uses the donation of 💡Innovation 💡 and 📣 Attention 📣 to earn the right to request 💰 Money 💰 or ⏰ Time ⏰ .
When I held a Virtual Book Launch Party for the #MarketingYourselfBook last week, I was asking people to donate ⏰ Time ⏰ and 📣 Attention 📣. In return, I offered 😃 Happiness 😃 and 💡Innovation 💡. We played some fun games and had a great time.
This weekend, I contacted everyone who had written an endorsement for the book, and asked them to copy/paste their review onto Amazon.
This was a delicate exchange. I was asking them to donate time ⏰ Time ⏰ to give me 🏅 Reputation 🏅.
So I wanted to make their donation of ⏰ Time ⏰ as minimal as possible. I copy/pasted their pre-written review from my Endorsements page, and sent them the link to leave an Amazon review. Instead of asking them to re-do their work, the burden of my request was much lighter, since all they had to do was copy/paste and click.
(Click that link above if you'd like to give me 5 stars! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ )
(You can also leave a review on Goodreads, if you prefer.)
All this week, I will be exchanging 🏅 Reputation 🏅 for 📣 Attention 📣. Whenever someone posts on the #MarketingYourselfBook hashtag, I make sure to like, comment, and share the post.
If you'd like to join the conversation, click to review and contribute to:
To everyone who bought a book or left a review, THANK YOU! I appreciate your support.
If you'd like to join the club, click to get your copy of Marketing Yourself.
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
'The new workflow for me is I think with AI and work with my colleagues.' - Satya Nadella, CEO of Microsoft Hello Reader, LLMs are changing fast. What worked well last week might be garbage to use today. If you're still using just one AI model for everything, it's like playing a round of golf with just one club. You need to be able to select the best tool for the job. This 3-minute tutorial shows you how to test multiple LLMs—side-by-side, in real time—so you can instantly see which one's...
'We don't rise to the level of our expectations, we fall to the level of our training.' - Archilochus Hello Reader, You know that feeling when you're juggling five ideas, six tabs, and a dozen half-finished chats with ChatGPT? Your brain is buzzing, your files are scattered, and your best insights are lost in the mess. Now imagine turning ChatGPT into your command center. All your notes, files, and conversations—organized by project, remembered forever. As of now, Projects are only available...
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." — Alvin Toffler Hello Reader, We are living through a revolution of intelligence, from human to artificial. The illiterate of the 21st century will be those humans stuck in the 20th century's methods of working. Those of us preparing for the future of work are unlearning, and relearning, how we work, through our relationship with AI. Professionals who take the...