Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
[Marketing Yourself Intensive] Enrollment Now Open
Hello Reader,
I'm opening enrollment to the Marketing Yourself Intensive, a 6-week program for experts and entrepreneurs who want to get to the next level.
You’d be a match for this if you have something to say and something to sell, or you use your personality as part of your branding. During this program, I help you set up the systems and the strategy to elevate the cornerstones of your personal platform.
https://marketingyourselfbook.com/intensive/
This 6-week live group coaching program is based on my book, Marketing Yourself. Every chapter in the book has a companion workbook, which forms the core of this program.
In addition to 6 group coaching sessions, every participant in the Marketing Yourself Intensive also receives:
- 2 x 1-on-1 coaching sessions with me
- Permanent access to all 16 Cornerstone Workbooks
- Video training on how to use each workbook individually
If the titles of some of the workbooks seem interesting or relevant to you, then ask yourself:
- Is this work you know you need to do for your business?
- Would joining this intensive help you do this work?
If you answered 'yes' to both of these questions, then I invite you to apply for the Marketing Yourself Intensive. Enrollment is by application only, and we start on the 20th of April.
| Apply Now |
AI Coaching Newsletter
Weekly newsletter highlighting the latest AI news, with short video tutorials and copy/paste prompts you can use to improve your skills as an AI operator. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach AI to improve that will thrive in an AI-augmented future.
⏩ "If you want to go fast, go alone. If you want to go far, go together." - African proverb Hello Reader, An AI Working Group ships projects. Tools are changing faster than humans can keep up. Most teams and organisations are throwing Copilot or Claude licenses to their crew, with a quick 'good luck!' and maybe an inscrutable warning about token counts. Making mistakes can be costly, when you rely on a paycheck. There isn't a structure for risk-taking or innovation with AI in corporate teams,...
🏎️ “AI agents don’t have a speed limit, but the person managing them still does.” - Kieran Klaasen Hello Reader, The fastest way to build a disappointing AI agent is to begin with a vague, grand ambition. “Handle my marketing for me.” “Run all our customer service.” “Become my chief of staff.” Those are only aspirations, not workflows. An agent cannot reliably operate within a fog bank. A useful agent starts with clear goals: Turn this meeting transcript into decisions, owners, deadlines, and...
📊 “Context engineering is the strategic process of selecting, packaging, and managing the most relevant information for each step.” - Antonio Gullí Hello Reader, In July 2025, Gartner told AI leaders that “context engineering is in, and prompt engineering is out.” The past year, people on the bleeding edge of AI have been paying attention to framing. 💡 Context engineering prepares everything prior to the prompt. Even the best prompts will fail without the right context. Giving AI backstory...