Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Have you ever seen a nine word email?
Hello Reader,
I learned a great acronym from Col Fink recently, during a live workshop at Thought Leaders Business School. He calls these SPEAR emails:
- Short
- Personal
- Expecting
- A
- Reply
Contrast this with LINEAR emails:
- Long
- Impersonal
- Not
- Expecting
- A
- Reply
When we are nervous about making sales outreach, we confuse our communications by complicating it with all sorts of reasons to respond that muddy the message. SPEAR emails get responses. LINEAR emails don't.
Have you ever heard of the 'nine word email' before?
You may have seen one of these short, concise messages in your own inbox.
Here are some examples that I have received recently:
These are SPEAR emails. Even though they could be automated, or longer than nine words, a message like this can be used on LinkedIn or Facebook Messenger or sent via SMS. These SPEAR messages are more likely to get a reply than a LINEAR message.
Deciding what to say, in advance, is the hard part.
As Mark Twain supposedly said, "If I had more time, I would have written you a shorter letter." Distilling your call-to-action down to just nine words takes a great deal of forethought and revision.
That's why I made a template Google Doc, to make the CTA writing process easy. This short 3-minute video illustrates the importance of separating the Buying Decision from the Call-To-Action:
If you want to duplicate my template and write clear and concise CTAs for your own SPEAR emails, get the workbook here:
| Get the Call-to-Action Workbook |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
📊 “The purpose of coaching is to close the gap between potential and performance.” - Keith Webb Hello Reader, Here's a quick tutorial for you to send out last-minute Christmas cards. 🎅 Ho-ho-ho! 🎄 💡 Copy/paste this prompt Take the uploaded headshot and transform the person into a classic 1950s Coca-Cola style Santa Claus. Maintain the facial features of the individual but age them appropriately to match the traditional Santa look: rosy cheeks, kind eyes, full white beard, and round glasses....
🪫 "ChatGPT-4 is the dumbest model any of you will ever, ever have to use again, by a lot.” - Sam Altman Hello Reader, The Genesis Mission, a new Ai initiative launched by U.S. President Donald Trump, has been framed by the administration as comparable in scale to the Manhattan Project. The program aims to accelerate scientific discovery by combining artificial intelligence with large federal research datasets. The effort will apply Ai systems to data from agencies including NASA, the National...
‽ "Only one thing is impossible for God: to find any sense in any copyright law on the planet." - Mark Twain Hello Reader, If you've tried to make an AI-generated image with Mickey Mouse or The X-Men, you've hit the copyright guardrails. Content violations are a moving target, and it takes just as much luck as prompting skill to try and evade these guardrails. You may be aware that Steamboat Willie (an early iteration of Mickey mouse) recently entered the Public Domain, which lifts some of...