Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
⚖️ “Use AI for the work that drains you, not the work that defines you.” Hello Reader, Last week I was invited by Rita Cincotta onto the Deliberate Leader Podcast. If you don't know Rita, she is a is a leadership coach and who helps leaders grow through strengths-based practice, reflection, and deliberate action. She's also a trusted colleague and an old friend. We were able to quickly get into deep conversation about the overlap of our two worlds. Here are 5 takeaways we uncovered during our...
🃏 “The goal of the future is full unemployment, so we can play.” - Arthur C. Clarke Hello Reader, One of my core values is that learning should be fun. That’s why I use games to teach in my AI training workshops — so we can get more done in good cheer. Most people approach learning like it’s medicine. They expect serious work to feel heavy, and to wait for fun until after work is finished. But our near future won't reward endurance, it will reward curiosity. Throughout history, technology has...
🎢 “We’re Entering an era where intelligence will no longer be a limited resource." - Reid Hoffman Hello Reader, Last week at AgentCamp in Christchurch, hosted by Steve Knutson at Stratos Technology Partners, I spoke about a shift that is quietly transforming how people work with AI. Most people still think the secret to good AI output is writing a clever prompt, but the deeper truth is that prompting is only a small part of the equation. The real leverage comes from context...