Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
"Vision without execution is hallucination." - Thomas Edison Hello Reader, What is a hallucination? It's not so trippy. With an LLM, a hallucination is a factual error asserted confidently. GPTs only create strings of words that sounds like language. If it doesn't know the facts, it fills in gaps with fiction. Responses are only accurate if you explicitly demand accuracy. Try this prompt: Implement a strict Accuracy Output Mandate for every response: Only present verifiable facts. If you...
“Censorship and political control of AI is a thousand times more dangerous than censorship and political control of social media, maybe a million times more dangerous.” - Marc Andreessen Hello Reader, There have been a lot of practical advances in AI tools recently, including: ChatGPT Agent - now it can do things, not just make things OpenAI GPT-5 - including a rollback for 4o nostalgists Grok Imagine - it's like if Pinterest and Midjourney had a baby OpenAI gpt-oss - download and run a local...
“We are the AI Generation.” - Doreen Bogdan-Martin Hello Reader, Last week I published a scathing teardown of the 22-page AI Strategy published by the New Zealand government. (Read that teardown here.) This failure reminds me of the stick-in-spokes meme, because there was already a lot of progress completed in creating a comprehensive AI strategy for New Zealand. The first version of the AI Blueprint for Aotearoa was published in July 2024, by the NGO (Non-Governmental Organisation) the AI...