For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation​
Stellar Platforms Newsletter
For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Hello Reader, Picture this: Your 3-hour Zoom workshop just started, and your computer freezes! 😬 What do you do? The show must go on! In last week's Magnetic Messages Masterclass, my computer froze precisely at 10:01 am. (My suspicion, for other event hosts, is: I was sharing a Zoom whiteboard in a browser window, and annotating with a couple of people, when a dozen people arrived all at once. Adding them to the meeting, and having to handle screensharing AND adding people to the Annotation...
Hello Reader, How do you handle writer's block? You decide to write, and you sit down to gather your thoughts, and...nothing happens. The blank page is taunting you. Daring you to keep silent. What I've found helpful is to start with copywriting exercises. A simple prompt that gives you a border to your canvas. This is good for getting you going - but often, when it's time to write, there's a specific function we are looking to fulfill. There's an article to write, or a brochure to create, or...
This email is about my upcoming Magnetic Messages Masterclass. You can mute this topic here, and I won’t email you about it. Hello Reader, If you’re struggling to create messages that capture your audience’s attention, keep reading… If you value expert guidance to streamline your marketing and answer your questions in real-time, keep reading… AND… if you understand that effective communication is crucial for business success, keep reading… At the end of this month, I’m hosting a live,...