Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🔮 The future isn't AI-first - it's human-first with AI-powered humans. Hello Reader, A lot of people think AI is coming for their jobs. They’re wrong. AI is coming for their tasks. But the work that matters — the uniquely human work — still belongs to us. What makes us human is what makes us valuable, in a world shared with AI. Emotional intelligence, creative taste, adaptability, and ethics are uniquely human, which makes them our survival skills for the future. Taste. Judgment. Empathy....
📊 Microsoft estimates New Zealanders could save an average of 275 hours per year by using artificial intelligence. Hello Reader, If you want to learn AI F.A.S.T. then I have the class for you. Participants in my workshops have demonstrated: 📈 +45% in Confidence in using AI tools for daily tasks🛠️ +56% in ability to craft effective AI Prompts⚡ +65% in efficiency improvement on productivity🎯 +75% in AI’s impact on strategic decision-making🎨 +67% in AI’s role in work requiring creativity “This...
“The shape of the traditional hierarchy is going to change, especially as people become moderators of AI output.” - Dr Amanda Williamson Hello Reader, The #AotearoaAISummit hosted by the AI Forum NZ explored some really interesting conversations last week. Here are my takeaways: The emcee Megan Tapsell shared that what 5 BAs could do in 1 year can now be accomplished in 1 day. The New Zealand Institute for Advanced Technology announced they would provide $231 million in funding over 4 years...