Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
Free consultations let people try you before they buy you.
Hello Reader,
There are 4 steps in the Marketing Cycle:
- Know
- Like
- Trust
- Buy
Giving a free consultation builds trust, and also gives you valuable intelligence that can help you make the sale.
You can position your solution as the way they can achieve the outcome they want, by discovering the details of what they want with a free consultation.
They can try you before they buy you. This lowers their risk, and helps you close the deal.
Research tells us that 87% of consumers are more likely to buy a new item if they can try it first. Buyer's remorse is an unspoken fear of anyone looking to buy from you for the first time, and you can overcome that fear with a free sample.
Charging a discounted rate for the first consultation does not have the same effect. According to a paper out of MIT, pricing something at zero dollars actually increases the perception that the benefits are more valuable.
Here's a short 2-minute video sharing why these work:
You can use my Free Consultation Worksheet if you'd like to use the same dozen questions that I've been using for years.
I've been giving free consultations for my digital marketing agency for a decade. Statistically, 30% of my free consultations turn into paid work.
So if you have a project you'd like to discuss - video production, launch content, or marketing automation - whether or not you have an intention of hiring me, you are welcome to fill out this form and schedule a free consultation: https://stellarplatforms.com/consultation
Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🎂 Happy Birthday to me! Hello Reader, It's my birthday today! If you'd like to give me a quick and easy gift, heres what I would find helpful and rewarding: Click a link below, and read something I've written. Leave a comment if you have an insight to share. My Best Articles of 2025 My Takeaways from the Aotearoa AI Summit 2025 New Zealand’s new AI strategy is AI slop Pick the Right LLM with Parallel Prompting An LLM has passed the Turing Test 5 Reasons Plato Would Be Skeptical About GenAI...
🧭 "Habit takes advantage of inattention." - Benjamin Franklin Hello Reader, Every year, I publish an Annual Review on my personal website, as well as my New Year's Resolutions. Read my 2025 Annual Review here. Read my 2026 New Year's Resolutions here. On New Year's Eve, I led an Annual Review Workshop, and guided participants through using my Annual Review Workbook, a Google Doc I use every year to go through the following 5 steps: Record. Collect your data, photos, and calendars. Review....
📊 “The purpose of coaching is to close the gap between potential and performance.” - Keith Webb Hello Reader, Here's a quick tutorial for you to send out last-minute Christmas cards. 🎅 Ho-ho-ho! 🎄 💡 Copy/paste this prompt Take the uploaded headshot and transform the person into a classic 1950s Coca-Cola style Santa Claus. Maintain the facial features of the individual but age them appropriately to match the traditional Santa look: rosy cheeks, kind eyes, full white beard, and round glasses....