Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
FAQ about the Marketing Yourself Intensive
Hello Reader,
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful:
==========
Q: What’s the application process?
==========
A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: https://marketingyourselfbook.com/intensive
==========
Q: What’s the time commitment?
==========
A: Two hours per week.
Every participant will be expected to spend 1 hour with 1 workbook each week (more if you like, but 1 hour is the commitment) followed by a 1-hour group coaching session, where I give everyone feedback and hot seat coaching on their homework.
Here are the workbooks available in this program:
==========
Q: What’s the financial investment?
==========
A: $1500 USD. This investment includes:
+ 16 Cornerstone Workbooks, the companion templates to my book Marketing Yourself
+ Targeted feedback on your workbooks
+ Six group coaching sessions
+ Two 45-minute 1-on-1 coaching calls with me
==========
Q: What kind of results can I expect?
==========
Here are some samples of the kinds of results my clients have experienced:
==========
Q: When are the calls?
==========
A: Your first 1-on-1 coaching call is the last week of October, and the second is the first week of December. I will give you a scheduling calendar to select a time for these calls that suits you best. Group calls are Wednesdays at 10am New Zealand time, 8am Australia time (which is 1pm Pacific, 4pm Eastern). Replays will be provided for anyone who cannot make a live session, and you can send your homework in advance for feedback via email if you have to miss a session.
==========
Q: How do I apply?
==========
A: Fill out the form here: https://marketingyourselfbook.com/intensive
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
"We don't play games to avoid work; we play games to engage in well-designed work." - Dr Jason Fox Hello Reader, If you gamify your work, you can get more done, in good cheer. That's the lesson learned from a recent AI Games Playtesting event I held in Christchurch. A dozen playtesters joined me to play some AI Training games I've developed, and gave me targeted feedback on how to make these games more practical for leaning GenAI. Over the past six months, I've been teaching workshops using...
"Vision without execution is hallucination." - Thomas Edison Hello Reader, What is a hallucination? It's not so trippy. With an LLM, a hallucination is a factual error asserted confidently. GPTs only create strings of words that sounds like language. If it doesn't know the facts, it fills in gaps with fiction. Responses are only accurate if you explicitly demand accuracy. Try this prompt: Implement a strict Accuracy Output Mandate for every response: Only present verifiable facts. If you...
“Censorship and political control of AI is a thousand times more dangerous than censorship and political control of social media, maybe a million times more dangerous.” - Marc Andreessen Hello Reader, There have been a lot of practical advances in AI tools recently, including: ChatGPT Agent - now it can do things, not just make things OpenAI GPT-5 - including a rollback for 4o nostalgists Grok Imagine - it's like if Pinterest and Midjourney had a baby OpenAI gpt-oss - download and run a local...