Hello Reader,
I’ve been receiving some questions about the Marketing Yourself Intensive, a 6-week group program for experts and entrepreneurs. I thought you might find these answers helpful:
==========
Q: What’s the application process?
==========
A: Limited to 20 people, this group program is by application only. You can fill out the application for enrolment here: https://marketingyourselfbook.com/intensive
==========
Q: What’s the time commitment?
==========
A: Two hours per week.
Every participant will be expected to spend 1 hour with 1 workbook each week (more if you like, but 1 hour is the commitment) followed by a 1-hour group coaching session, where I give everyone feedback and hot seat coaching on their homework.
Here are the workbooks available in this program:
==========
Q: What’s the financial investment?
==========
A: $1500 USD. This investment includes:
+ 16 Cornerstone Workbooks, the companion templates to my book Marketing Yourself
+ Targeted feedback on your workbooks
+ Six group coaching sessions
+ Two 45-minute 1-on-1 coaching calls with me
==========
Q: What kind of results can I expect?
==========
Here are some samples of the kinds of results my clients have experienced:
==========
Q: When are the calls?
==========
A: Your first 1-on-1 coaching call is the last week of October, and the second is the first week of December. I will give you a scheduling calendar to select a time for these calls that suits you best. Group calls are Wednesdays at 10am New Zealand time, 8am Australia time (which is 1pm Pacific, 4pm Eastern). Replays will be provided for anyone who cannot make a live session, and you can send your homework in advance for feedback via email if you have to miss a session.
==========
Q: How do I apply?
==========
A: Fill out the form here: https://marketingyourselfbook.com/intensive
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
“AI adoption is not just about the short-term gains. Organizations need to invest in the efficiency of the design, deployment, and integration of AI solutions to their operations that enable tracking of the impact.” - Fan Ho, ED/GM of Solutions and Services Group, Lenovo Asia Pacific Hello Reader, As an immigrant, I have an outsider's perspective on New Zealand. (I recently received my citizenship, making me the Newest Zealander!) During the first workshop of the AI Training Programme I teach...
“This is the last frontier of media - billions of people making high-end content.” - Chris Valenzuela, Runway CEO Hello Reader, Prompt engineers are movie producers now. Producing video content used to require access to equipment, and talent, and funding. Not anymore. Now, you don't need a movie studio, or a graphics budget, or any skills. Just a good idea (and good taste!) can make a good movie, with a little prompting. Google's new Veo 3 model has generated some amazing new videos on the...
“AI is very good at content, but not context. Without context, it doesn’t know what to do, so it doesn’t have any purpose.” - Daniel Priestley Hello Reader, The quality of your AI outputs depends on the context you give it. What is Context with AI? Think of it like having a conversation. If your partner doesn’t know what you’ve been talking about, how can they respond well? Context is the information behind the content. Developing context is how I refine my prompts, shape my visuals, and...