Hello Reader,

This year, I’m pivoting my business to teaching Generative AI.
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Training knowledge workers on how to use these new AI tools is a massive opportunity, and there is a lot of demand for it.

• According to KPMG, 70% of CEOs say that AI is their #1 investment priority.
• A survey across 16 countries found that GenAI training is the top request by employees, but only 39% of workers had received any training.
• The Future of Jobs Report for 2025 predicts 92 million jobs will be displaced by AI, but it will create 170 million jobs, for a net gain of 78 million jobs.

Marketing is being disrupted by AI, and there are a lot of out-of-work marketers competing for fewer and fewer gigs. I can see why people are hesitant to invest in marketing - if you can have robots do the same work for a fraction of the cost and time, why pay a human marketer?

But the gap is…how do you replace a marketer, if you don’t know how to use GenAI proficiently yet?

Farmers did not go obsolete with the invention of the tractor, and mathematicians did not disappear after the calculator. But there are fewer of those jobs, and the ones who survive are the ones most adept at using the new tools.

I’m going to start writing to you weekly about these new tools, and provide the same sorts of practical edutainment you’ve seen from me in the past. Expect worksheets and videos you can use to upskill yourself with GenAI, along with a newly rebranded newsletter.

Teaching, creating, and performing is what I most love to do, so pivoting to a teaching-based business model feels right to me. Stay tuned! I’d love to hear your feedback on my progress as I grow.

Right now, I'm most interested to know: how are you using Generative AI in your work? What tools do you like, or what challenges do you face?

Hit reply, I'm all ears.