Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
A Value Ladder lets you upsell a high-ticket item from a lower-priced offer.
Hello Reader,
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder.
Have you ever been offered a free sample in a grocery store? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something new, and interesting. Something free.
After taking a bite, were you asked to become a shareholder in that company? Were you asked to become a distributor, and turn your garage into a warehouse full of their product? Were you asked to take out your phone and tell your friends and family about it?
Probably not. At most, you were offered the chance to put something new into your shopping cart. This is the power of free samples — they lead to a small purchase, and not a big one.
Free samples can quickly gain you little sales, but they rarely get you big sales. That’s why you need a Value Ladder.
Organize all of your offers into a series of lists:
- High-priced
- Mid-priced
- Low-priced
- Tripwire
- Free-Private
- Free-Public
Instead of selling the top of your Value Ladder to strangers, sell one step above to everyone on each step.
This 5-minute video describes why this works:
You can use my Value Ladder Workbook to list out all the different offers you have, and see how they stack up against each other.
| Get the Value Ladder Workbook |
Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
👨🎓 “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” - Eric Hoffer Hello Reader, Giving your team Copilot licenses will not magically create AI transformation. That mindset is treating AI as a technology problem, when it is actually an operator problem.Most leaders I meet don't have a clear idea about what AI could do for their organization, or how to embed change at this scale. So they give new...
🏆 “A good coach can change the game. A great coach can change your life!” - Anna Meares, 4 time Olympian Hello Reader, After 4 weeks of hosting AI Coaching Power Hours in my new community, the Ai Coaching Academy, we've uncovered some best practices: Provide specific feedback when responses aren’t satisfactory, guiding the AI to refine its output. Break down complex requests into smaller, more manageable steps. Use probing questions to help the AI dig deeper or explore alternative...
📊 Build the capability of the future, together. Hello Reader, If you've been following me for a while, you know my story. If not, here's the TL;DR - I ran away and joined the circus, and lived as a street performer, hitchhiking across the United States. I settled down and had kids, moved to Costa Rica, and started my own digital marketing agency. My family moved to New Zealand, where there are no natural predators. I wrote a book called Marketing Yourself, which helped thousands of experts...