Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
A Value Ladder lets you upsell a high-ticket item from a lower-priced offer.
Hello Reader,
If you pitch a premium offer to a group of strangers, your closing rate will be low. Customers who already know, like, and trust you are easier to convince, because they only need to take one step up your Value Ladder.
Have you ever been offered a free sample in a grocery store? Maybe it was a bite of a bagel, or guacamole, or a little sausage on a toothpick. Something small. Something new, and interesting. Something free.
After taking a bite, were you asked to become a shareholder in that company? Were you asked to become a distributor, and turn your garage into a warehouse full of their product? Were you asked to take out your phone and tell your friends and family about it?
Probably not. At most, you were offered the chance to put something new into your shopping cart. This is the power of free samples — they lead to a small purchase, and not a big one.
Free samples can quickly gain you little sales, but they rarely get you big sales. That’s why you need a Value Ladder.
Organize all of your offers into a series of lists:
- High-priced
- Mid-priced
- Low-priced
- Tripwire
- Free-Private
- Free-Public
Instead of selling the top of your Value Ladder to strangers, sell one step above to everyone on each step.
This 5-minute video describes why this works:
You can use my Value Ladder Workbook to list out all the different offers you have, and see how they stack up against each other.
| Get the Value Ladder Workbook |
Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🌱 “If you aren't growing into the future, you are shrinking into the past.” - David Droga Hello Reader, Have you ever heard of the Diffusion of Innovation? It's a bell-curve distribution of how technology is adopted over time. OpenClaw is not cutting-edge technology. It is bleeding-edge technology. Using it is bloody and difficult. This is what the founder of OpenClaw, Peter Steinberger, published on his blog this week: When I had both of my OpenClaw agents running on 4.29, they were...
🤖 “By the end of this decade, there will be machines that can carry out most human professions at least as well as a typical human.” – Ray Kurzweil Hello Reader, There's a point on every skill curve where dabbling doesn't work. You've watched the demos. Read the articles. Tried a few prompts that sort-of worked. Maybe you've even paid for a subscription that you forget to use. And somewhere in the back of your mind, a quiet voice is asking: am I actually getting better at this, or am I just...
“I use AI every day now, and I hardly did before taking this training programme. Caelan’s positivity and enthusiasm is really engaging. His workshops are full of facts and anecdotes, and a lot of fun.” - Silena Kirkconnell-Kawana Hello Reader, If AI is becoming more important in your work, but you still don’t have a real system for getting better at it, this is your opportunity to excel. For the rest of April, you can join the AI Campus Founders Plan for $500/year and keep that rate for life....