For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Why do you publish content?
Hello Reader,
If you don't know what to publish, or why you are publishing it, your content will be unfocused.
When you have the right focus to your content, you know exactly what to say, and when to say it.
I'll share with you how you can do this in content marketing, and stand out as a signal from the noise.
Watch this 4-minute video:
Alternating between persuasion and promotion, knowing when to educate and when to entertain, requires a good content strategy.
My Content Calendar Workbook can help you plan out what you want to say, in advance.
| Get the Content Calendar Workbook |
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Stellar Platforms Newsletter
by Caelan Huntress
For experts and entrepreneurs who want smart marketing systems that increase their influence, income, and impact. Written by an 🇺🇸 American digital nomad living in 🇳🇿 New Zealand, Caelan started his career as an acrobat in the circus. 🎪 He wrote the book on Marketing Yourself 📙 and is on a mission to help one million people develop a playful attitude about life. ✨
Hello Reader, What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' I have been very sloppy about how I use those two phrases. During a recent workshop I was teaching, somebody asked me the question that had me shook: What’s the...
Hello Reader, Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release of dopamine, increased metabolism, lower anxiety, shocking away depression, and activation of the parasympathetic nervous system. As far back as Hippocrates,...
Hello Reader, Impostor syndrome is a natural consequence of growth. Growth creates a gap, between who you are now, and who you used to be. We often interpret this gap, internally, as impostor syndrome. Image from iStock The only qualified experts in any subject are those who have collected a volume of failures in their field. That’s how you earn expertise - by learning all of the possible ways that you can fail. The Irony of Expertise is that positive feedback is easy to ignore. Others may...