Hello Reader, What’s the difference between a Sales Funnel and a Marketing Funnel? People can get easily confused about these two terms, and that confusion is at least partly my fault. See, I’ve been writing about digital marketing for more than a decade online. I even wrote a book about Marketing Yourself. Despite being an 'expert,' I have been very sloppy about how I use those two phrases. During a recent workshop I was teaching, somebody asked me the question that had me shook: What’s the...

Hello Reader, Many people think stress is always bad. The real question is: does the stress damage you, or force you to grow? I get stressed every day. The cold plunge is part of my morning routine. Almost every morning, I immerse myself in freezing cold water for six minutes. The health benefits include: decreased inflammation, release of dopamine, increased metabolism, lower anxiety, shocking away depression, and activation of the parasympathetic nervous system. As far back as Hippocrates,...

Hello Reader, Impostor syndrome is a natural consequence of growth. Growth creates a gap, between who you are now, and who you used to be. We often interpret this gap, internally, as impostor syndrome. Image from iStock The only qualified experts in any subject are those who have collected a volume of failures in their field. That’s how you earn expertise - by learning all of the possible ways that you can fail. The Irony of Expertise is that positive feedback is easy to ignore. Others may...