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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🌱 "A coach is just a placebo – it's a commitment to make yourself a better person." Barrett Brooks Hello Reader, Most people treat AI like a search engine. They ask simple questions and accept whatever it replies. But if you want truly great results, you need to stop being a consumer of AI and start being a coach to AI. In my next interactive workshop, you’ll learn how to train AI to think better, iterate on its responses, and refine its output—just like a great coach helps an athlete or...
👨🎓 “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” - Eric Hoffer Hello Reader, Giving your team Copilot licenses will not magically create AI transformation. That mindset is treating AI as a technology problem, when it is actually an operator problem.Most leaders I meet don't have a clear idea about what AI could do for their organization, or how to embed change at this scale. So they give new...
🏆 “A good coach can change the game. A great coach can change your life!” - Anna Meares, 4 time Olympian Hello Reader, After 4 weeks of hosting AI Coaching Power Hours in my new community, the Ai Coaching Academy, we've uncovered some best practices: Provide specific feedback when responses aren’t satisfactory, guiding the AI to refine its output. Break down complex requests into smaller, more manageable steps. Use probing questions to help the AI dig deeper or explore alternative...