Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🔮 The future isn't AI-first - it's human-first with AI-powered humans. Hello Reader, A lot of people think AI is coming for their jobs. They’re wrong. AI is coming for their tasks. But the work that matters — the uniquely human work — still belongs to us. What makes us human is what makes us valuable, in a world shared with AI. Emotional intelligence, creative taste, adaptability, and ethics are uniquely human, which makes them our survival skills for the future. Taste. Judgment. Empathy....
📊 Microsoft estimates New Zealanders could save an average of 275 hours per year by using artificial intelligence. Hello Reader, If you want to learn AI F.A.S.T. then I have the class for you. Participants in my workshops have demonstrated: 📈 +45% in Confidence in using AI tools for daily tasks🛠️ +56% in ability to craft effective AI Prompts⚡ +65% in efficiency improvement on productivity🎯 +75% in AI’s impact on strategic decision-making🎨 +67% in AI’s role in work requiring creativity “This...
“The shape of the traditional hierarchy is going to change, especially as people become moderators of AI output.” - Dr Amanda Williamson Hello Reader, The #AotearoaAISummit hosted by the AI Forum NZ explored some really interesting conversations last week. Here are my takeaways: The emcee Megan Tapsell shared that what 5 BAs could do in 1 year can now be accomplished in 1 day. The New Zealand Institute for Advanced Technology announced they would provide $231 million in funding over 4 years...