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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🤖 “There will be two types of companies in the future: those who are leading with AI, and those who are irrelevant.” - Jeetu Patel, Cisco Hello Reader, There’s a growing difference between people who use AI and people who think with it. That’s the difference between overwhelm and opportunity. Between playing catch-up and setting the pace. The AI F.A.S.T. Class Series is built to bridge that gap. It’s not another theory-heavy course about “the future of work.” It’s a practical, hands-on...
🤖 “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” - Fei-Fei Li Hello Reader, One of the questions I've been getting about the AI F.A.S.T. Class Series is - what is the workshop like? Are we listening to you talk, or are we getting hands-on, and actually doing something? If you want to see a sample of my teaching style, watch this 1-hour recording of a recent interactive workshop I taught in New Zealand. Prompt Like...
📊 Practical, hands-on experience in using AI tools is the biggest predictor of success. Hello Reader, Let’s be real: Everyone’s talking about AI, but most professionals are still experimenting blindly. If you’ve been wondering whether an AI workshop is worth your time — this one’s for you. Here are the most common questions I have been getting about the AI F.A.S.T. Class Series — and straight answers from someone who’s seen hundreds of professionals go from “AI-curious” to AI-confident. ❓...