Build your email list with a Whitepaper


Hello Reader,

Creating a whitepaper accomplishes two important goals:

  1. Positions yourself as an authority on a topic
  2. Builds your email list with a Lead Magnet

Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet:

This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise.

The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.)

The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.)

If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop.

I'll be sharing with all attendees:

  • The simple outline found in all the best whitepapers
  • A fill-in-the-blank workbook template
  • My personal swipe folder with nearly 2 dozen great examples

Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great.

You're already registered, so I'll see you there!

If you don't mind, please forward this email to someone you know who would benefit from attending.

Ai Coaching Newsletter

Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.

Read more from Ai Coaching Newsletter

🧐 “The best way to drive AI adoption is by marrying domain knowledge with foundational AI training. Generalist skills, creativity, and technical integration are more critical than deep specialization in today’s AI-driven world.” Bhavesh Dayalji Hello Reader, I’ve been writing content on the Internet for a long time, and I must confess - I’m vain about what I publish. I have always produced a large volume of content. I was a marketing automation expert for a decade, so I can make a lot. I like...

⚖️ “Use AI for the work that drains you, not the work that defines you.” Hello Reader, Last week I was invited by Rita Cincotta onto the Deliberate Leader Podcast. If you don't know Rita, she is a is a leadership coach and who helps leaders grow through strengths-based practice, reflection, and deliberate action. She's also a trusted colleague and an old friend. We were able to quickly get into deep conversation about the overlap of our two worlds. Here are 5 takeaways we uncovered during our...

🃏 “The goal of the future is full unemployment, so we can play.” - Arthur C. Clarke Hello Reader, One of my core values is that learning should be fun. That’s why I use games to teach in my AI training workshops — so we can get more done in good cheer. Most people approach learning like it’s medicine. They expect serious work to feel heavy, and to wait for fun until after work is finished. But our near future won't reward endurance, it will reward curiosity. Throughout history, technology has...