|
Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
🪄 "There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment." — Norman Vincent Peale Hello Reader, If you haven't been using Claude, it might be time to give it a try. Anthropic has released a bunch of new Claude features recently. Claude Code has Twitter in a tizzy the last couple of weeks, especially after somebody released the Ralph Wiggum plugin. Here's a 10-minute video overview by Alex Finn. TL;DW - the Simpson's character Ralph Wiggum (ha! ha!...
🎂 Happy Birthday to me! Hello Reader, It's my birthday today! If you'd like to give me a quick and easy gift, heres what I would find helpful and rewarding: Click a link below, and read something I've written. Leave a comment if you have an insight to share. My Best Articles of 2025 My Takeaways from the Aotearoa AI Summit 2025 New Zealand’s new AI strategy is AI slop Pick the Right LLM with Parallel Prompting An LLM has passed the Turing Test 5 Reasons Plato Would Be Skeptical About GenAI...
🧭 "Habit takes advantage of inattention." - Benjamin Franklin Hello Reader, Every year, I publish an Annual Review on my personal website, as well as my New Year's Resolutions. Read my 2025 Annual Review here. Read my 2026 New Year's Resolutions here. On New Year's Eve, I led an Annual Review Workshop, and guided participants through using my Annual Review Workbook, a Google Doc I use every year to go through the following 5 steps: Record. Collect your data, photos, and calendars. Review....