Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
Build your email list with a Whitepaper
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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Ai Coaching Newsletter
Weekly newsletter highlighting the latest Ai news, with 2-minute video tutorials and copy/paste prompts you can use to improve your skills as an Ai operator. Ai is changing all jobs this decade. You are either getting ready to change how you work, or getting ready to retire. As artificial intelligence moves from optional to operational, technical specialists no longer have the advantage. It is those who can supervise and coach Ai to improve that will thrive in an Ai-augmented future.
👨🎓 “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” - Eric Hoffer Hello Reader, Giving your team Copilot licenses will not magically create AI transformation. That mindset is treating AI as a technology problem, when it is actually an operator problem.Most leaders I meet don't have a clear idea about what AI could do for their organization, or how to embed change at this scale. So they give new...
🏆 “A good coach can change the game. A great coach can change your life!” - Anna Meares, 4 time Olympian Hello Reader, After 4 weeks of hosting AI Coaching Power Hours in my new community, the Ai Coaching Academy, we've uncovered some best practices: Provide specific feedback when responses aren’t satisfactory, guiding the AI to refine its output. Break down complex requests into smaller, more manageable steps. Use probing questions to help the AI dig deeper or explore alternative...
📊 Build the capability of the future, together. Hello Reader, If you've been following me for a while, you know my story. If not, here's the TL;DR - I ran away and joined the circus, and lived as a street performer, hitchhiking across the United States. I settled down and had kids, moved to Costa Rica, and started my own digital marketing agency. My family moved to New Zealand, where there are no natural predators. I wrote a book called Marketing Yourself, which helped thousands of experts...