Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Build your email list with a Whitepaper
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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🧭 “Goals are good for setting a direction, but systems are best for making progress.” - James Clear Hello Reader, How was 2025 for you? Every year, I have published an Annual Review on my personal website. This annual ritual of introspection has given me: Reminders of what worked well Reflection on what could have gone better Collection of the metrics that matter An artifact to preserve my progress Every year, my Annual Review contains 4 parts: What were my victories? What could have gone...
䷿ "Context engineering is the systematic discipline of designing, constructing, and delivering a complete informational environment to an AI model prior to generation." - Antonio Gulli Hello Reader, Even the best prompts will fail without the right context. Giving AI backstory and reference material will create a landscape that is suitable to your scenario. The art of Context Engineering is providing enough material to an LLM so that it can provide you with better results. In a session with...
📊 “The AI displacement of white-collar jobs is upon us. The traditional career path is dying, and AI-driven productivity is redefining what’s possible.” - Peter Diamandis Hello Reader, I am sure your inbox has been overflowing this past week! As a general rule, I habitually avoid Black Friday. My years as a marketer taught me that there is so much noise on this weekend, the only way to reliably earn attention is deep discounts that attract cheap customers. I prefer to provide lots of value...