|
Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
🪫 "ChatGPT-4 is the dumbest model any of you will ever, ever have to use again, by a lot.” - Sam Altman Hello Reader, The Genesis Mission, a new Ai initiative launched by U.S. President Donald Trump, has been framed by the administration as comparable in scale to the Manhattan Project. The program aims to accelerate scientific discovery by combining artificial intelligence with large federal research datasets. The effort will apply Ai systems to data from agencies including NASA, the National...
‽ "Only one thing is impossible for God: to find any sense in any copyright law on the planet." - Mark Twain Hello Reader, If you've tried to make an AI-generated image with Mickey Mouse or The X-Men, you've hit the copyright guardrails. Content violations are a moving target, and it takes just as much luck as prompting skill to try and evade these guardrails. You may be aware that Steamboat Willie (an early iteration of Mickey mouse) recently entered the Public Domain, which lifts some of...
🧭 “Goals are good for setting a direction, but systems are best for making progress.” - James Clear Hello Reader, How was 2025 for you? Every year, I have published an Annual Review on my personal website. This annual ritual of introspection has given me: Reminders of what worked well Reflection on what could have gone better Collection of the metrics that matter An artifact to preserve my progress Every year, my Annual Review contains 4 parts: What were my victories? What could have gone...