Build your email list with a Whitepaper


Hello Reader,

Creating a whitepaper accomplishes two important goals:

  1. Positions yourself as an authority on a topic
  2. Builds your email list with a Lead Magnet

Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet:

This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise.

The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.)

The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.)

If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop.

I'll be sharing with all attendees:

  • The simple outline found in all the best whitepapers
  • A fill-in-the-blank workbook template
  • My personal swipe folder with nearly 2 dozen great examples

Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great.

You're already registered, so I'll see you there!

If you don't mind, please forward this email to someone you know who would benefit from attending.

GenAI Training Newsletter

Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.

Read more from GenAI Training Newsletter

🇳🇿 I am now a New Zealand citizen! Hello Reader, It all started 15 years ago, when my young family and I left the United States to seek better fortunes abroad. First we went to Costa Rica for a few years, which had its pluses and its minuses. Ultimately, it wasn't a good fit for us. Eight years ago we moved to New Zealand, and this week, we were awarded citizenship in our new home country. 💡 Why .co.nz ? When I pivoted my business from a digital marketing agency that helps experts and...

📊 Prompting is the most important skill of the future. Hello Reader, Good prompts get good outputs, and if you're not working on your prompting skills (promptly!) then you are falling behind. You know what they say, 'Garbage in, garbage out.' If your prompts are garbage, your results will be, too. But if you use a framework like PILLARS, you will clearly scope what you want a GPT model to produce for you. 💡 This structure will transform your outputs. Let’s break it down. 🧵👇 1/ Persona Who is...

📊 More than 80% of people surveyed for Microsoft's Work Trends Index said that using GenAI made them more creative, and they also enjoyed their work more. ‽ Hey, this is a new newsletter! That's right! The Stellar Platforms Newsletter and Playful Productivity newsletter are both retired. The author, Caelan Huntress, is pivoting into GenAI. Give this new newsletter a read, and unsubscribe at the bottom if it's not for you. Or keep reading, if you like it. Hello Reader, When Jensen Huang took...