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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
“Modern work demands knowledge transfer: the ability to apply knowledge to new situations and different domains.” - David Epstein Hello Reader, In his book Range, author David Epstein makes the case that shallow and wide generalists have become more powerful than narrow, deep specialists. Having access to a wide variety of different bodies of knowledge gives the generalist the ability to make unexpected connections between vastly different ideas. In a study of Nobel Laureates, researchers...
🤖 “There will be two types of companies in the future: those who are leading with AI, and those who are irrelevant.” - Jeetu Patel, Cisco Hello Reader, There’s a growing difference between people who use AI and people who think with it. That’s the difference between overwhelm and opportunity. Between playing catch-up and setting the pace. The AI F.A.S.T. Class Series is built to bridge that gap. It’s not another theory-heavy course about “the future of work.” It’s a practical, hands-on...
🤖 “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” - Fei-Fei Li Hello Reader, One of the questions I've been getting about the AI F.A.S.T. Class Series is - what is the workshop like? Are we listening to you talk, or are we getting hands-on, and actually doing something? If you want to see a sample of my teaching style, watch this 1-hour recording of a recent interactive workshop I taught in New Zealand. Prompt Like...