Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
Build your email list with a Whitepaper
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Hello Reader, Creating a whitepaper accomplishes two important goals:
Making a whitepaper doesn't have to be hard. You already know a bunch of valuable information. All you have to do is package it up as a Lead Magnet: This is the first trick of a good whitepaper: solve a problem of low difficulty, that requires a lot of expertise. The second trick: close it with a compelling Call-to-Action. (You can use my CTA Worksheet if you need help.) The third trick: set up your whitepaper as an opt-in incentive, so people receive it after subscribing to your email newsletter. (My online course, the Marketing Automation Planner, can help you set that up.) If you have an idea for your next whitepaper, then you should come to my Whitepaper Workshop. I'll be sharing with all attendees:
Join me for this free, interactive workshop, and you will leave with an outline for your next whitepaper, and practical techniques for making it great. You're already registered, so I'll see you there! If you don't mind, please forward this email to someone you know who would benefit from attending. |
GenAI Training Newsletter
Generative AI improves your Productivity, Creativity, and Strategy - but only if you build the GenAI Habit. Learning how to incorporate GenAI Training into your day will help knowledge workers prepare for the future of work.
“AI adoption is not just about the short-term gains. Organizations need to invest in the efficiency of the design, deployment, and integration of AI solutions to their operations that enable tracking of the impact.” - Fan Ho, ED/GM of Solutions and Services Group, Lenovo Asia Pacific Hello Reader, As an immigrant, I have an outsider's perspective on New Zealand. (I recently received my citizenship, making me the Newest Zealander!) During the first workshop of the AI Training Programme I teach...
“This is the last frontier of media - billions of people making high-end content.” - Chris Valenzuela, Runway CEO Hello Reader, Prompt engineers are movie producers now. Producing video content used to require access to equipment, and talent, and funding. Not anymore. Now, you don't need a movie studio, or a graphics budget, or any skills. Just a good idea (and good taste!) can make a good movie, with a little prompting. Google's new Veo 3 model has generated some amazing new videos on the...
“AI is very good at content, but not context. Without context, it doesn’t know what to do, so it doesn’t have any purpose.” - Daniel Priestley Hello Reader, The quality of your AI outputs depends on the context you give it. What is Context with AI? Think of it like having a conversation. If your partner doesn’t know what you’ve been talking about, how can they respond well? Context is the information behind the content. Developing context is how I refine my prompts, shape my visuals, and...